Maslow's Hierarchy and Business

Abraham Maslow's Hierarchy of Needs gives us insight into what humans require (and desire) to live a fulfilling life.  The higher need, self-actualization, is what motivates us to achieve more. Defined by Maslow as the desire to accomplish everything that one can and to become the most one can be, this level is unique to each individual.  It is not driven or motivated by a deficiency but by a desire for personal growth, development and creativity.    

Employees spend a minimum of 30% of their waking hours on the job.  Their needs have an impact on their performance as well as organizational performance.  How are we, as employers, supervisors, managers and leaders, enabling employees to reach the pyramid's peak?  Do we offer the ability for employees to have autonomy in their role and therefore individualize their work experience?

Engage, listen and survey your employees to truly understand their needs.  Enable them to express themselves.  Identify what your employees do best and what gives them satisfaction.  Tap into their potential.