Thursday, June 21, 2012

Has Social Media Emerged As A Recruiting Tool?

Social Media in the workplace continues to be a hot topic for discussion.  Surveys address the use of social media in the workplace for recruiting to whether or not employees should be allowed to Twitter.

A recent CareerBuilder survey reflected that 37% of respondents used social networking sites to research job candidates.

PayScales respondents to their recent survey indicated that 56% of all respondents used social media to help recruit for their workforce in 2011.  LinkedIn was the most popular website with 80% of the respondents using it as a recruiting tool followed by Facebook which 45% of the respondents used.  Research suggests a job candidate's Facebook profile is indeed a reliable indicator of job performance.  Bear in mind that Facebook isn't the only social network out there.

In a 2009 study, Harris Interactive determined that 45% of employers "perused" a candidate's social network activity prior to a job interview.

PayScales survey results reflected that small companies (65%) were most likely to use social media for recruiting with large companies (44%) less likely.

The Littler Mendelson survey found that 14% of the respondents screened applicants based on their social media profiles.  This percentage differs significantly from other, current research and suggests that the topic needs further review.

It's a trend.  Yes, it's growing.  Are you on board?



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